As it pertains to handling the massive changes and innovations that were born out of Corona, there’s one specific food industry that really stands out: the Active and Performance nutrition industry. Where it used to have the image of being a ‘niche category’, it has become more and more mainstream, and it’s developing at a rapid pace.
A wider range
Consumers are increasingly becoming more concerned with leading healthier and more active lifestyles, and are realizing the significant impact nutrition and supplementation can have on their daily performance. As a result, they are no longer just looking for muscle-building or endurance-supporting products. They are now more and more interested in a wider range, such as: energy, focus or performance enhancing supplements,... ultimately resulting in a more holistic approach to sports nutrition and a healthier diet.
Because of this evolution, the number of new ingredients used in this industry has increased exponentially! Where a handful of key-ingredients (mainly macro-ingredients) fulfilled the needs of consumers before the crisis, there has now been a remarkable shift towards micro-ingredients, in order to help offer a new sense of well-being and other benefits (i.e. mental performance).
Speed & Personalization
To be competitive in this niche market, it is highly important to speed up recipe development and to bring a more ‘personalized’ product to the market.
BESTMIX® for Food offers an extended range of functionalities to optimize the time-to-market, such as:
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Creating new ingredients and use them directly to develop recipes
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Optimizing recipes and finetuning to get the perfect composition and nutritional content per serving
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Simulating impact by easily replacing one ingredient with another
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Comparing different recipes against each other
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Checking against different food legislations
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Creating product specifications and information for labels that is compliant with the latest food-laws
